Cause Marketing and Atlanta History
Ramona interviews Marilyn Pearlman, Founder and Principal of Atlanta Cause Marketing and PR, who talks about her professional evolution working in the field of public relations and cause marketing. Through her agency, Marilyn connects businesses and nonprofits to advance the good of humanity and promote both entities. By co-marketing the collaboration, Marilyn increases the visibility of each partner through events, promotions and programming. From Memphis, Tennessee, Marilyn is a long-time resident of Atlanta. During her interview, Marilyn also discusses the history of Atlanta, exploring her work with the Atlanta Press Club, Maynard Jackson's first campaign for Mayor of Atlanta, and mentor George Goodwin.